Don’t limit yourself from the start.

As a savvy entrepreneur, you’ve done the research on which platform you should use for your small business website. And this resulted in… way too many options to choose from! 

From Squarespace to Wix, you’ve run into a mountain of information while figuring out what route to take when picking a platform for your website. So, you may be overwhelmed with all this new knowledge. What’s really right for YOUR business?

In this guide, I’m going to make that choice easy for you. Because your brand is unique. And your website should be too.

Going with WordPress gives you endless possibilities in terms of your website’s design, functionality, and target audience engagement. Let me share with you why picking WordPress as your website platform give’s your brand true scalability from the start.

You can create ANY type of website with WordPress

WordPress is king when it comes to building websites for any industry type. From fashion blogs to coaching business website’s to even launch an online store for your hot new apparel brand, WordPress handles these website types and even more with ease.

Because WordPress gives you the power to scale up your website with plugins, popular 3rd-party integrations, and endless design options, you can have your website built custom to meet your brand’s unique needs.

It’s easier to use than you think

Don’t let others steer you wrong. WordPress isn’t crazy complicated.

Now, because it’s a very powerful platform rich with features, it may seem overwhelming to understand.

But just like any tool that you have to use for your small business, taking the time out to understand it will do wonders for what you can achieve on WordPress.

Since there is a lot to learn, I give my clients a tutorial after launching their WordPress-based websites. Providing ongoing support also empowers them to stay on top of their websites… which keeps their site pages updated and relevant. After you create posts, products, and update information on your website a few times, using WordPress becomes an easy day.

WordPress is the gold standard for blog Websites

Every time I create a post in WordPress, I feel so much satisfaction when using it. WordPress is what makes this platform desirable to most bloggers since it’s very easy to jump into creating content within the platform. 

It also comes with a lot of features that allow your posts to shine. 

From building custom post layouts with the Block Editor to organizing your content effectively with categories and tags, to even scheduling your posts out when you’re batch creating, WordPress makes it easy to blog like a pro after you get used to creating just a few posts.

Scaling your website up with plugins 1-ups your website’s performance

With WordPress, you can add more functionality to your website that does major work for your business in the background. Through the smart use of Plugins, you can have your website do things like:

• Display your Instagram feed at the bottom of your website’s pages.
• Create highly custom contact and lead capture forms.
• Add an online store to your site later on when you’re ready to sell physical and/or digital products.

In fact, there are over 50,000 plugins in the WordPress Plugin library to try out.

You have FULL control over your website

There so many website platform choices to go with. After you do a Google search, you’re probably running into WIX, Squarespace, Shopify, and so many others as viable options for your own website.

But with each of those comes limitations like:

• Less customizable online store (e-commerce) functionality.
• Website customization through code is limited when you or a developer on your team has to do it.
• You’re attached to that platform’s host without the power of easily moving your website to a better option when problems with that host arise.
• Your website and its content are stuck on that platform. So if you cancel your plan with that platform to switch to something else, you lose everything that you set up on that platform (unless you manually move this stuff which costs your precious time in your business).

With WordPress, you have total control over your website. There are no limits to what you do with it and where you can have it hosted. The website’s design and content you’ve created on your WordPress website are yours for life.

WordPress handles media files like a boss

WordPress gives you major control over your website’s media files.

From organizing your media library to basic editing tools built-in, you can handle media management tasks right from within your website with ease.

WordPress accepts the following media types:

• Images (.jpg, .jpeg, .png, .gif, and .ico).
• Audio files (.mp3, .m4a, .ogg, and .wav).Videos (.mp4, .m4v, .mov, .wmv, .avi, .mpg, .ogv, .3gp, and .3g2).
• PDFs.
• Word documents.
• Excel spreadsheets.
• PowerPoint presentations.
• Adobe Photoshop documents.

It’s Pretty Easy to Maintain

When you own a WordPress website, it’s straightforward to keep it managed after you take time to learn about your website.

Keeping your website maintained on a regular basis means:

• Understanding how your hosting service’s dashboard tools.
• Checking in with your website’s performance and speed.
• Keeping tabs on your site’s security.
• Optimizing your website’s SEO.
• Backing up your website daily (some hosts provide this service to you for free).
• Make sure that your website has no broken links.
• Updating your site’s plugins, themes, and the WordPress Core software.
• Deleting website spam.

A solid hosting option helps take care of some of these maintenance tasks. You can handle SEO, check for broken links, back up your website, and manage spam through the use of plugins. For the most part, it just comes down to having a solid maintenance routine in place for your website. It really makes a difference in how your site performs for your brand’s audience.

It makes managing SEO a Breeze

WordPress comes with built-in SEO manageability. It auto-generates title tags and meta descriptions for your site’s pages and posts. This helps search engines understand and effectively organize your website’s content to help you move up in online search rankings. Cool, huh?

You can extend your website’s SEO power with… plugins! Plugins are going to become your website’s besties.

Here are some SEO plugins to check out:

• Yoast
• All In One Schema Rich Snippets
• Broken Link Checker
• Rel Nofollow Checkbox
• Google Analytics Dashboard Plugin by Monsterinsights

It integrates with most online tools

WordPress works with a long list of popular 3rd-party tools to make your business owner’s life easier.

Things like email marketing integrations for capturing leads and accepting online payments become easier when your website does these things for you.

Some of my favorite integrations for most websites include:

• ConverKit
• Google Analytics
• Stripe

You can create your dream website design with it

You don’t need to be a master coder to build an awesome design for your website. In fact, a lot of WordPress users and designers don’t code as much as folks tend to think.

You can customize the look and feel of your website’s design with the use of themes or page builders.

And if you are familiar with the HTML and CSS coding languages, implementing a page builder into your website’s design game plan increases its customizability in a HUGE way.

Let’s Conclude

WordPress will always have my heart because there’s so much that you can do with it to create a site that you’d be excited to show off. From scalability to total ownership over your website – your business’s most precious online asset – WordPress does it all powerfully.