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A slow website = unhappy customers.
It’s a fact that slow websites are disliked by both your website users and search engines. And if you’re a WordPress website owner who maintains your small business’s website on your own, you may end up with a laggy website if you aren’t aware of the actions to take to prevent this from happening.
Let’s talk about 3 simple ways to speed up your website for your visitors, subscribers, customers… and you!
Why Your Website’s Speed is Crucial to its Success
Your website should be ready to engage with visitors as soon as they land on it. A human’s attention span is a pretty fleeting thing… you don’t have much time to show off what it is that you do to your website’s users. So if your website is slow, visitors will leave with the quickness.
A website loading speed of over 2 seconds results in around 47% of visitors bouncing right off of that website… yeah this kind of sucks.
So what can you do to prevent this from happening? Let’s dive deep into the ways to get your website to flow like lightning for your target audience!
Switch to a Managed WordPress Host
Your choice in website hosting makes a HUGE difference when it comes to the speed of your website. Managed WordPress hosting is the way to go since this option offers stellar site speeds, security, and reliable customer support for your website when you need it the most.
Brit’s Website Hosting Picks:
Use a CDN (Content Delivery Network)
Using a CDN for your website can improve its speed and optimization in a BIG way.
Simply put, a CDN is a global network of servers that delivers content to your website visitors based on where they are located. No matter where your website visitors are, they will be able to access your website’s content FAST through a website that rolls on a CDN.
BTW, remember those two hosting companies I mentioned earlier? Well, they both have a global CDN built into their hosting plans. Check out my resources page to learn more!
Clean up your website’s homepage
Since your website’s homepage is where visitors will most likely land on first, keeping this page optimized will help with speeding up your website’s loading time.
Here are a few quick ways to optimize this core website page:
- Remove widgets that serve no purpose to the homepage’s content and performance
- Remove unnecessary plugins from your website
- Keep homepage content as simple as possible