Why Time Isn’t the Problem

I’m going to be straight-up with you… time management is cute, but when your brain feels like a browser with 58 tabs open and your to-do list includes “finish homepage edits” and “don’t forget to eat lunch,” it’s kind of not really about time.

It’s about yo’ energy.

And if you’ve been avoiding your website—or updating it in a big ol’ overwhelmed binge every 6 months (ahem)—this post is your sign to shift how you work.

Every business and its website are unique. And yours deserves ongoing TLC that feels good to give—not like one more thing draining your precious creative HP (that stands for health points in the gamer world… you know, energy!).

So let’s chat about how to manage your energy as a creative who’s making major moves, so you can actually stay consistent, clear, and shining bright like a diamond online. 💎

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What Is Energy Management, Anyway?

Energy management is about aligning what you’re working on with when you’re most equipped to do it.

If you’ve ever tried to write website copy at 4 PM when your brain is mush?

Or tweak your brand colors while low-key questioning your entire business?

That’s the misalignment we’re talking about.

It’s not about pushing harder. It’s about planning smarter—based on you.

Step 1: Know Your Energy Rhythms

Start by noticing when you feel the most creative, focused, and clear.

• Are you a morning person who does your best thinking before 10 AM?
• Is your energy primetime after lunch?
• Are you a night owl who suddenly gets a burst of inspiration at 8 PM?

Track it for one week.

Just jot down when you feel most “on” vs. drained. This helps you know when to schedule tasks that require thinking (like writing new landing page copy or updating your service content) versus the mundane clicky stuff (like replying to emails or fixing broken links).

Step 2: Make Space for Deep Work

Updating your About page isn’t something you can do in a 5-minute break. It takes focus. Thought. The kind of brainpower you usually save for clients or developing products.

That’s why you need a few sacred hours each week—your creative safe space—where your brain can Zen the f*ck out and be the creative CEO.

Try blocking just 2 hours a week for tasks like:

• Reviewing your homepage messaging
• Refreshing a testimonial or blog post
• Updating your offers or opt-ins
• Tweaking design elements to reflect where you are now

This is where the real momentum happens. One step a week adds up fast.

Step 3: Work With, Not Against, Your Capacity

Some weeks, you’re taking over the digital world.

Other weeks, you’re a burrito on the couch. Both are valid.

Instead of forcing productivity, build flexible systems that match your energy.

• Create a “website wish list” of small updates you can knock out when you’re low-energy (like updating an image or fixing a typo).
• Keep a swipe file of inspiration for when you do feel ready to create.
• Batch energy-heavy tasks when you’re riding a creative high (ex: write 2 blog posts when the words are flowing).

Step 4: Give Your Website a Role—Not Just a Job

Your website isn’t just an online business card—it’s a full-blown team member.

But if you don’t check in with it regularly, it starts collecting digital dust… and not converting.

Ask yourself:

• What do I need my website to do this month?
• What’s the ONE action I want visitors to take?
• Is that action obvious the moment they land?

Whether it’s “book a discovery call”, “shop now”, or “grab my freebie,” your site should support that goal visibly and clearly. If it’s not doing that, it’s time to shift your focus and use your best energy to get it there.

Step 5: Protect Your Creative Energy Like It’s Revenue (Because It Is)

Burnout isn’t a badge of honor. It’s a business risk.

So give yourself permission to:

• Take a screen-free day
• Schedule “non-client” CEO time (I do this for my business every Friday… unapologetically…)
• Let your website evolve slowly – Just like your business, there’s no need to have your website completely perfect. It will NEVER be perfect. Just paying attention to it makes a world of difference.
• Make rest part of the plan — not a reward for working hard

Your creativity is your biggest asset. And the more you protect it, the more your website (and biz) will reflect the clarity you feel inside.

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Some Final Thoughts…

Your website doesn’t need a total overhaul.
It just needs your best energy—applied consistently, with care.

You don’t need to do all the things today.
You just need to check in with yourself and make the next aligned move.

Because when you manage your energy with intention, you’re not just updating a website.
You’re building a brand that lasts—and feels damn good to show up for.

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