Let’s set the scene: You’ve got a site. It’s pretty. Maybe even kinda cute. But… no one’s clicking. Your dream clients are showing up, scrolling around, and ghosting you like a bad Hinge date.
If this feels familiar, breathe. Your website isn’t failing—it just needs a little strategy tune-up.
Here’s the thing: Every site is unique, and even the best-looking ones need ongoing support to truly support a business. The secret to trust? It’s not about tech. It’s about being clear, consistent, and a little bit human.
Let’s dive into the good stuff:
1. Speak Clearly, Not Cleverly
Your homepage isn’t the place to get poetic. If someone has to decode what you do, they’ll peace out. Say it simply. Boldly. Without fluff.
Instead of: “We craft elevated digital experiences.”
Try: “I design websites that help small biz owners get more clients.”
2. Navigation: Less Is More
Think of your site menu like a menu at a cozy café—not a Cheesecake Factory. Too many options = decision fatigue.
Stick to 4–6 pages max. Prioritize what you want them to do next. Make it feel easy to take action.
3. Show That You’re a Real Person
You don’t need a fancy photoshoot or testimonials from Oprah. A clear headshot, a behind-the-scenes pic, or a one-line love note from a happy client goes a long way.
Bonus: Add a “Why I do this” section. People connect with purpose.
4. Consistency Builds Credibility
Fonts. Colors. Tone. If your site feels cohesive, it feels trustworthy. A wobbly site with 6 different button styles? Not so much.
You don’t need it perfect—you just need it polished enough that someone feels like you care about what you do.
Final Word:
Your website isn’t a set-it-and-forget-it thing. It’s a living part of your brand—and it deserves a little ongoing love. No need to add a chatbot or redesign from scratch. Sometimes, a few simple shifts can turn “meh” into money-making magic.
Want help figuring out what your site needs next? That’s what I’m here for 💻✨
Psst—this is a archive post from my weekly newsletter. Want the good stuff delivered straight to your inbox (with a side of sass + strategy)? Go ahead and subscribe!
