Like most passionate online entrepreneurs, you’ve put a lot of love into your website.

Maybe you DIYed it in a weekend (or over a few late nights during the week) with a few too many browser tabs open.

Maybe you had someone help, but now it’s been sitting… untouched… like a digital garden that hasn’t been watered since spring.

And lately? You’ve noticed something...

People are visiting your site—but they’re not booking. They’re not buying. They’re not taking any of the actions you built this site to support.

If that sounds familiar, you’re not alone. I believe every website is unique—and just like your business, it needs regular support to keep working its magic.

That’s where this (easy as hell) Monthly Website Check-Up comes in.

This isn’t about adding shiny new features or struggling with SEO. It’s about showing your site a little love regularly, so it can actually support the goals you built it for.

Why Monthly Website Maintenance Actually Matters

Think of your website like a storefront. If the windows are dusty, the signs are out of date, and no one’s greeting visitors—it’s no surprise people walk right past.

Your website should evolve with you. But without regular check-ins, it stays stuck in last season’s strategy.

A simple monthly check-up keeps it fresh, functional, and goal-aligned. It helps you:

• Spot small issues before they become big ones
• Keep your content relevant and trustworthy
• Show your audience (and Google!) that you’re active and intentional

Let’s break down your monthly check-up into 3 easy sections.

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Part 1: Revisit the Front Door (you know, your Homepage)

When was the last time you really looked at your homepage through fresh eyes? I can’t even remember the last time I checked mine… (runs to check homepage).

This is your first impression. It should clearly communicate:

• Who you help
• What you offer
• What action do you want them to take—and does it move your business forward? For example, a “Book a Consult” button invites your visitor to take the next step in working with you, like hopping on a Zoom or phone call to learn more. That’s not just a click—it’s progress toward your goals.

Ask yourself:

• Does my main headline still reflect what I do?
• Is my primary call-to-action clear and easy to find?
• Am I speaking to the right people for where my business is now?

Pro tip: Imagine your dream client just landed on your homepage. Would they immediately feel like they’re in the right place? If not, it’s time for a tweak.

Part 2: Test the Functionality

It’s Inspector Gadget time! Or Batman… just pretend to be your favorite detective character here. Click around your site like a new visitor and see what’s working—and what’s not.

Check these areas:

• All links and buttons—do they work?
• Forms—are they sending submissions correctly?
• Blog posts—anything outdated or broken?
• Mobile view—does everything look right on your phone?

Why this matters: Broken links and digital dead ends dismantle trust faster than you can say “404.” Regularly checking these tiny tech annoyances keeps your site smooth and stress-free.

Part 3: Freshen Up the Vibe

Here’s where things get fun. Each month, pick one or two small things to update or improve. This keeps your site feeling alive and aligned with where your business is now.

Quick win ideas:

• Add a recent client testimonial
• Update your services or pricing
• Change out a portfolio image or blog thumbnail
• Rewrite a sentence that’s been bothering you
• Add a new FAQ based on client questions
• Update a bit of your About page content

These little shifts might seem minor, but they add up to big clarity and credibility over time.

Bonus: Revisit Your Website Goals

Your site isn’t just there to look pretty—it’s gotta do some work for your business, right?

So ask yourself each month:

• Are my goals the same this month as last month?
• Is my site helping people take the actions that align with those goals?
• Do I need to spotlight a new offer, product, or lead magnet?

If your business shifts (which it always will), your website should reflect it.

💬 Final Thoughts:

You don’t need to overhaul your site every month—but you do need to support it. A 20-minute check-in can go a long way in helping your website truly support your business the way you want it to.

Your website isn’t broken. It’s just waiting for a little attention.

So go ahead—give it that monthly check-up. You might be surprised how much smoother everything runs when your site knows you still care. 😉

Psst—this is a archive post from my weekly newsletter. Want the good stuff delivered straight to your inbox (with a side of sass + strategy)? Go ahead and subscribe!